H1: Let’s Connect.
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You can add approximately 96 words to this section.
A stellar contact page intro includes an invitation to connect with you in your chosen method.
What’s the first step in the process for a potential client?
Is it to book a discovery call?
Complete a contact form, and then you’ll reach out to book with them?
Whatever the pathway, use your copy techniques to:
Make It Easy
Never Skip a CTA
Make sure it’s super clear how to get started, so any apprehension is eased by your clarity!
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There are usually about 70 words in this section.
Consider this your post-connection details area. It’s great for letting people know what happens after they complete a contact form or book a call.
Again, this is your chance to ease any apprehension.
Some helpful copy techniques here include:
Make it easy
Make it clear how they’ll work with you and make it easy to do so.
Read minds, sorta…
Now that they’ve booked that call or completed that form, it’s time to think about the next steps.
What worries, objections, or problems might be coming up for them?
Are they worried they’ll never hear back from you? Tell them how quickly you respond.
Are they wondering if you’re the right coach for them? Let them know you’ll do your best to support them either way.
Encourage Clients
They took what may feel like a really big step for them. Be sure to congratulate them or at least encourage them that they’ve done something great for themselves and are one step closer to the outcome/promise you provide.
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53 words go here.
You can use a variety of copy techniques here, but some common ones may be:
Read Minds, Sorta…
Identify and address potential obstacles, or hesitations
Calm Fears
Put on your coaching hat and quell any common fears that tend to rise up in the minds of your specific ideal client.
Will they worry about the time needed to work with you?
Will they worry about the cost of investment?
Address it positively and directly so they know it’s nothing to worry about.
With 5 Qs, each question needs to be about 30 words to reach a page count of 350+.
The more the merrier, as long as they truly serve a purpose.
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