JourneyDance® + Yoga Nidra
Every Monday, give context…
H2: Have you ever felt (pain points)…
168 words go here. Feel free to use bullets or mini-paragraphs here.
This is a great place to…
Read Minds, Sorta…
Highlight pain points, challenges, obstacles, unwanted feelings
Get Specific & Write Vivid Copy
This is the space where you draw in the reader by describing how they may feel right now about the issue your service addresses.
Example
Have you ever felt…
Like there’s no room for you in the online entrepreneur world because you’re not niched down enough?
Like you’re drowning in daily to-do’s but nothing impactful is getting done
H2: It doesn’t have to be this way…
This section is about 210 words.
How could it be?
Try using:
Illuminate Common Ground
Validate Past Experiences
Read Minds, Sorta…
Solve Problems + Explore Benefits
Get Specific & Write Vivid Copy
Client-Centered Language
Example
You don’t have to struggle with one-size-fits-all advice full of hustle-harder messaging that prevents you from making an impact.
You don’t have to read all the things and try to implement all that advice on your own
H2: Imagine…
170 words.
Here it is. A place for all your best imagine if statements. (Well, at least the ones that relate to this service in particular.)
Be sure you don’t forget about:
Read Minds, Sorta…
Solve Problems + Explore Benefits
Get Specific & Write Vivid Copy
Client-Centered Language
And feel free to use bullets or mini-paragraphs here. No need for the great American novel. 🙂
Duis arcu tortor, suscipit eget, imperdiet nec, imperdiet iaculis, ipsum. Sed aliquam ultrices mauris. Integer ante arcu, accumsan a, consectetuer eget, posuere ut, mauris. Praesent adipiscing. Phasellus ullamcorper ipsum rutrum nunc. Nunc nonummy metus.
Vestibulum volutpat pretium libero. Cras id dui. Aenean ut eros et nisl sagittis vestibulum. Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede. Sed lectus. Donec mollis hendrerit risus. Phasellus nec sem in justo pellentesque facilisis.
H2: This is what’s possible… and I can help.
183 words fit perfectly here.
This is your brief self-intro on your services page. It’s best to NOT repeat copy word-for-word from your About page.
Instead, keep this brief “Hi, my name is” intro focused on why you and why this service is the right fit for the client.
Don’t forget to address pain points, calm fears, and let clients know what’s in it for them.
Example
Hi, I’m Stella Superfine.
Podcaster, author, dog mom, and your multi-passionate business coach.
If you’re anything like me, you probably spent years studying the most well-known multi-passionate women entrepreneurs. (I learned all I could and tried to implement all the things.)
But when I became a coach myself, I found that something was missing.
You know that feeling you get when you “do it right” but don’t get the results, the feeling, the ease you wanted?
H2: What People Are Saying (50 word testimonials will look the best here)
On your services page, it’s helpful to have focused feedback relevant to the particular service.
If you’re just getting started, it’s okay to have character statements.
“When I worked with Stella during our 1:1 coaching sessions I couldn’t believe how supported I felt. She really understood what I was going through. And by the time I finished my coaching with her, I decided I was ready to join her Stella-brate Your Self Mastermind! I can’t wait to meet my multi-passionate mastermind group.”
— Jane S.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Beth P.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Taylor R.
H2: Why JD? Why YN? & Why together?
188 words will fill this area.
This is a great place to plant seeds that you can foster in the service you’re describing.
Consider what outcomes you can deliver for clients and write with specificity and detail about them.
Example
If you’re ready to…
Step into your role as a business owner and powerhouse thought leader with more than one passion
Create more peace and peace of mind in your life and business (including some space for YOU to thrive each day
Create systems that make it easier for you to stay organized and keep your clients happy
Prevent burnout with a self-care plan that skips the trends and focuses on your unique capacity, joys, and needs
Then you’re ready for The Multi-Passionate Powerhouse Coaching Package.
Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna.
H2: Introducing the Solution. Your Service. (Ex: Introducing: The Multi-Passionate Powerhouse Coaching Package)
40-50 words. You can have an intro paragraph with bullets or a set of short paragraphs.
Whatever approach you choose, this intro to your solution should highlight the impact/ promise/outcome you’re saying you’ll deliver.
Common techniques to use here include:
Solve Problems + Explore Benefits
Client-Centered Language
Tell Clients What’s In It For Them
Service 1 Includes:
-
1:1 Coaching Sessions
You’ll include your core items with a title and a brief description
Ex: Our coaching sessions are designed to help you find the passionate, perceptive, playful, and phenomenal powerhouse within yourself.
Each week we’ll meet for 60 minutes to explore the challenges you’re facing in your multifaceted life and business.
And I’ll share tools and strategies you’ll use to help lighten the load, prevent business owner burnout, and keep you feeling stellar and superfine.
-
Voxer Support
You’ll include your core items with a title and a brief description.
Ex: Want to run your homework by me? Have a burning question that’s keeping you from moving forward? Let’s talk about it, literally. Voxer coaching support means you can reach out to me during my Voxer hours (10-4 M-Th) and we’ll connect to help you make progress even between sessions!
-
Self Care Planner
You’ll include your core items with a title and a brief description.
Ex: You probably already know that multi-passionate entrepreneurs often put everyone else first even in their business. But in our Power House Coaching Package, your Self-Care Planner will help you dedicate time to shifting that approach to life and business.
You’ll be challenged to take care of your CEO self and your day-to-day self.
So you can show up more fully and feel better when you do!
H2: What People Are Saying (50 word testimonials will look the best here)
On your services page, it’s helpful to have focused feedback relevant to the particular service.
If you’re just getting started, it’s okay to have character statements.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Jane S.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Beth P.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Taylor R.
H2: Questions & Answers (Ex. Common Questions & Answers about the The Multi-Passionate Powerhouse Coaching Package
Aim for 30 words per answer to help meet the 1500+ word page count.
Repeat for the number of questions you have, keeping word counts around the same length for visual appeal and content clarity.
You can use a variety of copy techniques here but some common ones may be:
Read Minds, Sorta…
Identify and address potential obstacles, or hesitations
Calm Fears
Put on your coaching hat and quell any common fears that tend to rise up in the minds of your specific ideal client. Will they worry about the time needed to work with you? Will they worry about the cost of investment? Address it positively and directly so they know it’s nothing to worry about.
On your services page, you can also get specific about how this service will address those challenges.
Validate Past Experiences
What have they tried before that didn't work? Why are you different? Let them know.
Solve Problems + Explore Benefits
FAQs are a great place to reinforce your messaging around problems and solutions or challenges and outcomes. What questions do you think your clients might have about the promises you’ve made and how can you assure them that they’re in the right place and you can deliver?
Validate Past Experiences
Ex: I’ve tried ___ before. What makes this different?
A: I find that many of my clients struggle with ___ because ____. When we work together ____.
Demagnetize
FAQs can also be a kind place to let people know why you just might not be the coach for them. You can create a question that illustrates this without being direct. Or you can be more specific.
Example of an FAQ that can demagnetize not-the-right-fit-clients
Q: I’m looking for ____. Can you help me with that?
A: As a coach that works with ___ to ___, I don’t ____. While I may be able to help point you in the direction of a colleague who works with clients on __their issues, that's not right for you__ it’s not my specialty.
The more the merrier as long as they truly serve a purpose.
-
30 words here. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus. Ut varius tincidunt libero. Phasellus dolor. Maecenas vestibulum mollis diam. Pellentesque ut neque.
-
30 words here. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus. Ut varius tincidunt libero. Phasellus dolor. Maecenas vestibulum mollis diam. Pellentesque ut neque.
-
30 words here. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus. Ut varius tincidunt libero. Phasellus dolor. Maecenas vestibulum mollis diam. Pellentesque ut neque.
-
30 words here. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus. Ut varius tincidunt libero. Phasellus dolor. Maecenas vestibulum mollis diam. Pellentesque ut neque.
-
30 words here. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus. Ut varius tincidunt libero. Phasellus dolor. Maecenas vestibulum mollis diam. Pellentesque ut neque.
-
30 words here. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Fusce id purus. Ut varius tincidunt libero. Phasellus dolor. Maecenas vestibulum mollis diam. Pellentesque ut neque.
H2: Last Chance. Why should they take action and buy your thing/book a call? This is your last plea.
About 303 words go here.
Your headings and paragraphs here should highlight the key points about the promise/transformation this service delivers.
Don’t forget your “you” centered language here! It may be the last sentence a potential client will read on your page.
Imagine-style statements may be well placed here, but they’re not the only approaches you can lean on.
Partial example of final services page text:
By now you can probably imagine feeling focused, energized, and organized when you settle into work each day.
So, let’s connect and talk about how you can get there without the overwhelm or burnout that most multi-passionate entrepreneurs face!
In hac habitasse platea dictumst. Curabitur at lacus ac velit ornare lobortis. Curabitur a felis in nunc fringilla tristique. Morbi mattis ullamcorper velit. Phasellus gravida semper nisi. Nullam vel sem.
Sed hendrerit. Morbi ac felis. Nunc egestas, augue at pellentesque laoreet, felis eros vehicula leo, at malesuada velit leo quis pede. Donec interdum, metus et hendrerit aliquet, dolor diam sagittis ligula, eget egestas libero turpis vel mi. Nunc nulla.
Fusce risus nisl, viverra et, tempor et, pretium in, sapien. Donec venenatis vulputate lorem. Morbi nec metus. Phasellus blandit leo ut odio. Maecenas ullamcorper, dui et placerat feugiat, eros pede varius nisi, condimentum viverra felis nunc et lorem.
Sed magna purus, fermentum eu, tincidunt eu, varius ut, felis. In auctor lobortis lacus. Quisque libero metus, condimentum nec, tempor a, commodo mollis, magna. Vestibulum ullamcorper mauris at ligula. Fusce fermentum. Nullam cursus lacinia erat. Praesent blandit laoreet nibh.
Fusce convallis metus id felis luctus adipiscing. Pellentesque egestas, neque sit amet convallis pulvinar, justo nulla eleifend augue, ac auctor orci leo non est. Quisque id mi. Ut tincidunt tincidunt erat. Etiam feugiat lorem non metus. Vestibulum dapibus nunc ac augue.
H2: Last Call to Action
Add a few final words here.
Example: Click below when you’re ready to get started. And don’t forget — we’re in this together!