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H1: Lead Magnet Name
This short paragraph should draw someone in to want what you’re offering. Be sure to emphasize the main benefit of downloading the lead magnet.
H2: Here’s what you’ll learn…
This section should outline the main benefits of the lead magnet, with each benefit presented in a bullet-point format to make it highly readable and skimmable.
H2: What People Are Saying (50 word testimonials will look the best here)
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Jane S.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Beth P.
“Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo.”
— Taylor R.
H2: Last Call to Action
Why should they download your thing? What’s the biggest benefit they’re going to get?
H2: Hi. I’m ____________.
183 words fit perfectly here.
This is your brief self-intro. It’s best to NOT repeat copy word-for-word from your Home, About, and Service pages.
Instead, keep this brief “Hi, my name is” intro focused on why you and why this free thing you’re offering is so great.
Don’t forget to address pain points, calm fears, and let clients know what’s in it for them.
Example
Hi, I’m Stella Superfine.
Podcaster, author, dog mom, and your multi-passionate business coach.
If you’re anything like me, you probably spent years studying the most well-known multi-passionate women entrepreneurs. (I learned all I could and tried to implement all the things.)
But when I became a coach myself, I found that something was missing.
You know that feeling you get when you “do it right” but don’t get the results, the feeling, the ease you wanted?
Yeah. That’s exactly what it was like.
And what was missing was a focus on preventing burnout and creating systems that would sustain multi-passionate business owners for the long haul.
So, I created The Multi-Passionate Powerhouse Coaching Package for my clients. It’s the best of the best practices I know, coupled with a burnout-busting self-care strategy that’s tailored to every client’s unique needs.
And it’s right here for you when you’re ready to take your life and business to a more easeful and empowered place.
H2: Last (LAST) Call to Action
You get the last word! Say it here. Be tight and brief about it.